For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we'll explore the shopping trends of 2022, as discovered in our State of Consumer Trends Survey, to ensure you're able to meet customers where and when they'd prefer to shop.
Plus, we'll uncover the shopping differences between generations. Let's dive in. Download Now: 2022 State of U.S. Consumer Trends Report The Top Shopping Trends of 2022 1. Influencer recommendations matter more than recommendations from fax number list friends and family. Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend, ahead of SEO, experiential marketing, and short-form video content. And in 2022, 30% of consumers now report influencer recommendations are one of the most important factors in their purchasing decisions, compared to 27% for recommendations from friends or family. In many ways, this makes sense.
Influencers are traditionally considered experts in their niche. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. For e-commerce businesses, this is powerful news: It means you no longer need to rely on word-of-mouth alone. Instead, it's wise to focus your efforts on influencer marketing, since influencers have demonstrated a level of influence over their audiences that surpasses even that of friends and family.