While it looked like they were tracking conversions in Google Analytics, they hadn’t done a very good job at setting up end-to-end tracking. Technically speaking, their conversions were being tracked, but they were being attributed to the wrong marketing channels! To make things even worse, they weren’t even tracking one of their most important sources of conversions: phone calls. In essence, it was like trying to chart a course with a drunk navigator. Not surprisingly, it was a real challenge to make any forward progress with their campaigns.
Clever moves in their Google Aonly to watch their SEO leads increase. As you can probably imagine, this made for an incredibly frustrating situation. We We provide high-quality Whatsapp list we have knew something was wrong, we just didn’t know what. Then, we convinced the client to let us take a look at their tracking setup and discovered what our guts had already told us. We were trying to chart a course with bad data. Was it any wonder we were struggling? Once we realized what the problem was, we helped the client set up true end-to-end tracking—including tracking phone calls.
Lot of work, but without good data, we knew we were never going to get the results the client needed. And then, things got really interesting. Before we implemented end-to-end tracking, the client’s Google Ads campaigns were producing 28 leads a month at a cost-per-lead of $286. After we fixed things, however, the exact same campaigns “miraculously” began driving 129 leads a month at a cost per lead of $73. In other words, without end-to-end tracking, the client was missing data on almost 80% of their conversions. Only one in every five conversions was actually providing meaningful data we could use to optimize their account.